Brand

Life in Ikaalinen is like a restorative and refreshing bath:

Ikaalinen's fresh and bold new brand is built on the city's strengths and history

The city of Ikaalinen has renewed its brand. The brand manual and the Strategic Brand Line Crystallization documents bring together the main messages, formulated based on the city's strengths, and the city's visual identity.

The brand renewal aimed to highlight Ikaalinen's strengths, such as education, businesses, culture, nature, Kyrösjärvi, location and villages, as well as the key factors of recognition: Ikaalinen Spa and Kyrösjärvi.

Bath elements and community spirit were refined into the city's new bath-themed brand

 Even before the brand renewal project, the mayor Eeva Viitanen and CEO of Ikaalisten Kehitys Oy Veli-Matti Ruotsalainen went on foot to the villages and market square of Ikaalinen to get to know the residents' thoughts and ask about Ikaalinen's strengths.

To kick off the brand renewal, the city organized three workshops for companies, the event network, and representatives of the city and villages. In these workshops, Ikaalinen's strengths were education, companies, culture, nature, Lake Kyrösjärvi, location, and villages. The key factors for recognition were the Ikaalinen spa and Lake Kyrösjärvi.

• The elements related to the bath and the sense of community were then refined into the city's new brand, a bath theme under the slogan "Dive into Ikaalinen," says Eeva Viitanen.
• This means that when we talk about the strengths of our city, we play with imagery related to spas, water and bathing. It will make your eyes sparkle! Our aim is to communicate the resources that invigorate our city's vitality in an inviting, distinctive and illustrative way.
• We also want to say that we put our personalities on the line and are brave. There are 300 municipalities in Finland with beautiful scenery, and among them, it is worth asking how we can stand out from the rest. One way is to put ourselves out there for important things.

The bath theme bubbles up in the main posts

Ikaalinen's new main messages are built on the city's strengths: location, business life, culture, education and community spirit.

Core brand message “Warm bath water flows along Highway 3,” highlights how vitality flows to Ikaalisi along Highway 3 and enables the city's vitality to develop and strengthen in line with the growth of the Tampere region.

“The future is bubbling in our bath” says that with developing transport connections, education, vibrant cultural offerings and community spirit will draw vitality, businesses, residents and tourists to the city.

“Our cultural bath is bubbling” describes how the whirlpools of the Ikaalinen cultural bath caress tens of thousands of people every year: various music events, the atmosphere of the Old Town Hall and a wide variety of sports events offer a dip into a diverse and unique culture, such as the Sauna Festival and the Park Philosophy.

With a brand message “The study sauna is heated” We would like to inform you that nearly 700 students, which is ten percent of the city's population, enjoy the saunas of Ikaalinen's secondary schools. Students come from over a hundred municipalities and the campus is home to Ikata, the most multidisciplinary arts and crafts school in the Nordic countries.

“Here you are not afraid of getting wet” -message describes the business life, community spirit and courage of Ikaali. The people of Ikaali are not afraid to get wet if the common good or trying out a new idea requires it. The enterprising residents trust their swimming skills and the fact that water does float them. They know that they have the support of the community and the city. On the shores of Kyrösjärvi, there is a sense of doing things together, initiative and a spirit of volunteerism, which keeps the common bathing water warm and attractive across municipal borders.

The entire strategic brand line can be found at this link. (pdf file)

From here to Mediabank

For more information: Eeva Viitanen, Mayor, tel. +358 44 7301 250, eeva.viitanen@ikaalinen.fi