The villages of Ikaalinen are more oarly than Ikaali
The branding work for the Ikaalinen villages has been completed.
The villages of Ikaalinen are visible, audible and inviting.
The unique things of the Ikaalisten villages have been brought together.
They invite you to visit, stay, live and put down roots in the villages of Ikaalinen.
The goal is for the villages of Ikaalinen to be visible and belong both in the city and outside it.
This utilizes tools developed jointly by the villages, which create a strong common image for the villages.
Oars in the water – Ikaalinen villages brand row in their own way
The purpose of branding is to help identify and articulate the unique character of villages.
and to make the everyday life, events and invitations to participate in the villages visible.
Check out the Oars on the Water compilation, a practical guide to communication for villages and cities.
with the help of the common story and umbrella name of the Ikaalinen villages.
Souda, souda with us!
Download logos and brand portfolio here
TO THE MATERIAL BANK
Oars in the Water Ikaalinen Villages Brand Compilation
The core of the Ikaalinen villages brand - Oars!
The core of the Ikaalinen Villages brand is oars,
which originate from the city's coat of arms.
The Three Oars Insight – is fun, interesting,
a distinctive way of expressing who we are.
The insight of three oars binds together
originality, hospitality and
authentic Ikalianism.
“The spa town brings energy.
The villages invite you to take up your oars.”
Villages invite you to join
– and we row in our own way.
In the brand of Ikaalinen villages and the city, water unites
Ikaalinen's villages are one of the city's great strengths – vibrant, unique
village network. Development work has been ongoing in the villages of Ikaalinen and the villages
attraction arousal.
The work highlights the villages' true strengths, giving the name Ikaalinen Villages
clear content and direction and reinforce the city's story with the actions of the villages and
people. A clearly articulated common brand also offers the villages of Ikaalinen
a more visible role in the city's marketing.
The villages of Ikaalinen have been described in a few words because they arise repeatedly.
emerge in the way villages live and act. These words are a common way of saying
what is already in the villages and what makes them recognizable to others.
Ikaalinen villages - original, hospitable, authentic Ikaalinen.
Ikaalinen Villages brand personality
If the villages of Ikaalinen were a person, what would they be like?
What tone of voice would he speak in?
What business would he have?
Common voice
A common, living community has been created for the villages of Ikaalinen.
and a warm voice that still retains
the personality of each village.
Tone of voice is not what we say,
but how we say it. It is
the nature of our village put into words.
We are direct, genuine and easy to get along with.
approachable
This is how you use your oar, your personality, and your voice.
Air = invite along
Person = warm and honest
Tone = speaking like a villager
Core message = we have a place for you
Communication between villages and the city is a collaboration
The marketing goals of the city of Ikaalinen are the same as those of the villages:
increase residents, tourists and vitality.
Villages
bring out actions, people and moods
tell about everyday life and events in the village
invite you in their own, authentic way
City
gives wider visibility
offers channels and campaigns
elevates villages to the forefront of living and
in tourism marketing
The city's well-known spa brand and the community spirit of the villages
complement each other nicely
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